The platform is rolling out a new feature that permits them to lessen the amount of AI-created videos appearing in their feeds. This step comes as the platform disclosed that it now features over 1 thousand million AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This shift aligns with a increase in AI-generated material, fueled by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A considerable share of this content is classified as low-quality AI content, a term for substandard, factory-style content that is typically illogical or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from AI artwork to science explainers, and we aim to provide users the power to adjust the amount of that, according to their own choices,” commented a company executive.
Volume and Proportions
The service disclosed that there are now 1.3bn videos on its service tagged as artificially created. Collectively, over 100 million media items are submitted to the service each day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they watch by using the content preference option in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the setting include news, style, cosmetics, and choreography.
Platform Guidelines
Its rules mandate users to label convincing artificially created content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
Furthermore, the platform will now apply an “AI-made” tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from trying to evade the labeling process.
Responsible AI Funding
The company is furthermore introducing a $2 million awareness program for professionals and institutions to produce learning resources about ethical AI use. This program will benefit non-profit groups specializing in educating computer science.
Moderation Strategy
The video-sharing app has defended its content review process, amid controversy over proposals to lay off hundreds of content moderators in the UK. The company is planning to eliminate 439 jobs in its user protection division in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most distressing content before it gets reviewed by staff. TikTok reported a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
